---
title: "EDPB's Urgent Ban: Meta's Data Processing"
url: "https://prighter.com/resources/edpb-urgent-ban-meta-data-processing"
type: "content-page"
date: "2023-12-07 15:01"
tags:
  - "News"
---

# EDPB's Urgent Ban: Meta's Data Processing

The European Data Protection Board (EDPB) responded swiftly to protect data subjects' rights, imposing a ban on Meta IE's handling of personal data for behavioral advertising within the European Economic Area (EEA).

The European Data Protection Board (EDPB) responded swiftly to protect data subjects' rights, imposing a ban on Meta IE's handling of personal data for behavioral advertising within the European Economic Area (EEA).

 Reasoning: This critical decision arose from Meta's persistent GDPR violations, specifically their improper use of legal bases and failure to comply with directives issued by authorities.

Urgency: The severity of risks posed to data subjects' rights necessitated an exceptional Art. 66 procedure, highlighting the imminent need for action to mitigate these risks.

Background: The EDPB's decision stemmed from the Norwegian Data Protection Authority's initial ban in Norway and subsequent requests to extend measures across the EEA, showcasing a pattern of ongoing GDPR infringements.

Action Taken: In response, the EDPB directed the Irish data protection authority to enforce a ban on Meta IE's processing of personal data collected for behavioral advertising. This step aimed to rectify legal grounds misuse and ensure compliance with DPA directives.