NavigatetheEUAIActConfidentlywithPrighter
NavigatetheEUAIActConfidentlywithPrighter
The EU AI Act is the world’s first comprehensive legal framework for artificial intelligence. It introduces sweeping obligations for AI providers across the globe, and if your AI output is used in the EU, you’re likely affected.
Prighter helps you meet these requirements with expert support and trusted representation, so you can focus on building great technology while we handle compliance.
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EU AI Act Representative for General-Purpose AI Providers
The AI Act (Regulation (EU) 2024/1689) sets out risk-based rules for providers, deployers, importers, and distributors of AI. It recognises two types of AI providers:
- General-Purpose AI models (GPAI): Foundational models like large language models that power downstream tools.
- AI Systems: Applications built on GPAI models, such as chatbots, assistants, or analytics tools.
The obligations and timelines differ for each:
- GPAI model rules apply from 2 August 2025.
- AI system rules apply from 2 August 2026.
The AI Act has extra-territorial reach. If your AI’s output is used in the EU, the Act applies, even if your company is based elsewhere.
What is the EU AI Act?
The AI Act (Regulation (EU) 2024/1689) is the world’s first comprehensive legal framework on artificial intelligence.
The Act introduces risk-based rules for various stakeholders in the AI value chain from providers to deployers, importers and distributors. Most importantly, the AI Act also differentiates between two different types of providers depending on their product, which can be:
- An AI system
- A general-purpose AI model
The general-purpose AI (GPAI) model is the infrastructure layer or, in AI terms, the foundational model. A model does not have an interface or an application and therefore needs an AI system to be made available on the market. A GPAI model may be embedded in a customer service chatbot, legal assistant, or creative writing tool.
AI systems are application, nowadays often referred to as agents. They may build on a GPAI model but not necessarily.
The AI Act treats GPAI models and AI Systems differently and has separate sections with diverging obligations for each of them, as well as different implementation timelines. While the rules for GPAI models take effect August 2, 2025, providers for AI systems have an additional year to prepare until they need to comply with the AI Act by August 2, 2026.
For both, AI systems and GPAI models the AI Act provides for a staggered approach with tighter rules for high-risk AI systems and GPAI models with systemic risk.
Like other regulation on the digital economy also the AI Act has extra-territorial scope and applies to companies outside of the EU. However, the extraterritorial scope of the AI Act is not limited to targeting or monitoring, but all companies fall under the regulation if the output produced by the AI system is used in the EU.
Providers of AI systems and GPAI models are both required to appoint an Authorised Representative in the EU, if they have no establishment in the Union. The role and the obligations of this Authorised Representative are different depending on the classification of the client as system or model.
And if you don’t have an EU presence? You must appoint an Authorised Representative in the EU. That’s where Prighter comes in.
Authorised Representative Services for General-Purpose AI Providers
From 2 August 2025, if you build, develop, or provide General-Purpose AI models and don’t have an EU presence, the AI Act requires you to appoint an Authorised Representative in the EU.
Prighter fills that role. We handle communication with regulators, maintain required documentation, and guide you through the compliance process — so you can focus on innovation while meeting your legal obligations.
Contact Prighter to Secure EU AI Act Compliance Today
EU AI Act Authorised Representative FAQs
What is the EU AI Act?
The EU Artificial Intelligence Act is the world’s first comprehensive AI regulation. It categorises AI systems based on risk and establishes legal requirements for their development, placement on the market, and use within the EU. The Act applies to any organisation — including those outside the EU — if their systems impact people within the Union.
What is an Authorised Representative?
An Authorised Representative is a legal entity based in the EU that acts on behalf of an AI provider located outside the EU. This representative holds a written mandate to carry out specific legal tasks — including acting as a contact point for authorities and holding technical documentation to support post-market compliance.
Who needs to appoint an Authorised Representative?
Any provider of an AI system subject to the AI Act — who is not established in the EU — must appoint a sole Authorised Representative. This includes:
- Providers of high-risk AI systems under Title III, Chapter 1
- Providers of General-Purpose AI models, depending on deployment
- Non-EU companies placing AI systems on the EU market or putting them into service in the Union
This requirement applies regardless of company size and includes developers, deployers, and third-country suppliers whose AI systems reach the EU.
Why should I use Prighter as my Authorised Representative?
Prighter’s Authorised Representative Services ensure that you to comply with the law, maintain required documentation, and ensure cooperation with market surveillance authorities.
Prighter delivers:
- A legally established representation in the EU
- An official contact point and cooperates with competent authorities and provides all required information or documentation.
- Prompt notifications of any requests from market surveillance authorities.
- Support for post-market obligations, including Article 26 reporting and Article 61 cooperation duties.
Our Authorised Representative Services give you the peace of mind that your business is compliant — so that you can focus on what you do best.