California AG Bonta Investigates Streaming Services for CCPA Compliance

California Attorney General Rob Bonta has announced an investigation into popular streaming services for potential California Consumer Privacy Act (CCPA) violations. The focus is on ensuring compliance with CCPA’s opt-out requirements for businesses selling or sharing consumer personal information.

In his statement, AG Bonta emphasized the significance of protecting personal information as families increasingly use streaming platforms for entertainment. He urged consumers to be aware of their CCPA rights, particularly the right to instruct businesses not to sell their data.

CCPA, a landmark law, provides increased privacy rights for Californians. Businesses subject to CCPA must disclose their data practices and respond to consumer requests. AG Bonta stressed the importance of an easy and transparent process for consumers to exercise their right to opt out.

Highlighting past enforcement actions, AG Bonta referred to a settlement with Sephora in August 2022. This underscores the need for businesses to transparently disclose data practices and promptly process opt-out requests.

For more information on CCPA, visit To report CCPA violations, consumers can submit complaints online at

Stay informed with the latest privacy news and content by following us at: Linkedin